There dozens of reasons why any one individual might not be successful with his/her network marketing business... or any other business for that matter.

Here are a few that I can think of right off the top of my head:

NOT TREATING IT LIKE A BUSINESS...

Network marketing is just another method of distribution of a product or service. It is a "business" in every sense of the word. Many new distributors do not realize that all the same skills and dedication to effort, that are required to be successful in any business, are needed in their business.

UNREALISTIC EXPECTATIONS...

Unfortunately, this industry has the reputation of making it sound too easy. Distributors, in their eagerness to build "any" type of organization, paint too rosy a picture to convince a prospective distributor to come aboard. This is a disservice to the industry, the recruiting distributor, and to the prospect. Experienced and successful distributors do a lot of "sifting & sorting" to find the right prospects for their organization They require that the prospect jump through a lot of qualifying hoops to become part of the team.

Just as "location, location, location" is the key factor in real estate, "product, product, product" is a key factor in a successful network marketing business.

The product alone can make or break a new network marketing business. To be successful the ideal product will have these characteristics: a unique product, professional packaging, streamlined delivery mechanism. A relatively new company named Agel (www.howearly.com), has all three of these characteristics and I will use it to illustrate these points.

UNIQUE PRODUCT

The largest network marketing companies are invariably the first successful company in any given product line; Amway, Melaleuca, NuSkin, Marinda, etc. The "me-too" companies who come after and copy these "first-to-market" leaders seldom, if ever, become as large or as successful as the originals.