There are 2 key secrets to MLM or Network Marketing success that are glossed over by too many plans and programs.
First is the PRODUCT!
Too many programs have a product that is:
Limited Geographically - US only, Internet only, etc.
Limited Market - Product is too specific, not appropriate for everyone
Limited Product Line - A "One Product Wonder" company
Second is the COMPENSATION PLAN!
Lets face it, your primary interest is the money. A great, unique, universal product just makes getting the money easier.
Too many programs have a comp plan that:
Is Too Restrictive - Volume requirements, level limits, balancing requirements, etc.
Penalizes Success - "Breakaways"- say goodbye to all your hard work
"Cycles" Away Your Income - Where is the "residual income" if you can never stop working the business?
Most MLMers fail for two reasons:
They can't sell the product (how can you get someone to join if you can't even sell the product?)
They see no or slow rewards from the comp plan and give up in 3-6 months.
The foundation of your MLM business is the opportunity/product you choose to promote. If your foundation is full of cracks and holes - maybe you need a change.
So what makes a good product and a rewarding comp plan?
Ideal MLM/Network Marketing PRODUCT:
The ideal network marketing product has to fulfill 2 roles.
1. Your product needs to appeal to people.
You need a product that:
Has Universal Appeal - something for everyone, everywhere
Matters to People - it has to be important
Is Unique - not a copycat product
Is Flexible - different versions for different needs/tastes
2. Your product needs to help you build your business.
You need a product that is:
Easy to Sample - easy to pass out and mail samples
Simple to Use - no complex setup or lengthy demonstrations
Visually Appealing - a professional, polished look
Ideal MLM/Network Marketing COMPENSATION PLAN:
Are your recruits dropping out because it takes years of monumental efforts to get a decent commission check?
Are you tired of working hard for peanuts? Or worrying about complying with restrictive comp plan requirements just to get paid each month?
Are you sick of being penalized for your success by unfair "break-away" rules? Or, if you are getting a good income, how easy is it to walk away? Can you ever RETIRE from your plan?
Is it really "residual" income if you have to keep working your business to meet some arbitrary "quota" or "sales level" each month? Or if you have to keep tweaking your downline to stay "balanced"?
Most comp plans are designed to keep you WORKING - Why? Because the more you work, the more the company makes! Why would they want you to stop working?
The best comp plans will have these characteristics:
Fast start money - a way to get some REAL MONEY quickly
Transition money - a way to move from being a recruiter to a leader without a drop in income
Leveraged money - an income that grows as your downline grows
Leadership money - bonuses for becoming a leader and helping your downline to succeed
Residual money - true RESIDUAL income that does not require a continuous effort from you
