Business Tips & Ideas

• DISCOUNTING:
  Only Rewards Customers for Disloyalty.
   
• A FAST BUCK IS A SHORT BUCK. 
  If the sale takes precedence over the relationship … the second sale is lost out to the first.
   
• RELATIONSHIPS:
  You need to work on them … don't stop the flowers just because you got married!
   
• GIFTS: 
  Gifts are 6 times more effective when given after the sale rather than before.
   
• CUSTOMER SATISFACTION IS NOT ENOUGH:

Satisfaction is what they "say". 

Loyalty is what they do.

• THE OBJECT OF BUSINESS IS NOT TO MAKE MONEY:
  The Object of Business is to Serve Customers; the Result is to Make Money.