Loyalty Marketing: Direct Marketing Conference

 

Interesting fact

Business Tips, Interesting Fact & Ideas

Order Of Impact:  * Experience
* Observation
* Word Of Mouth 
* Press Reports
* Direct Mail
* Advertisements
  • 82% buy again based on previous positive experience.
  • Loyalty influences decisions based on emotion rather than logic.
  • One 'group' of people gives 15 times better loyalty.
  • One 'group' of people is 10 times easier to sell to.
  • When the buying decision is based on positive EMOTIONAL experiences:
* Price sensitivity goes down.
* Referrals go up.
* Sales costs go down.