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Enduring success is not an accident, it's orchestrated. We must make the sincere commitment to succeed and then follow up with the hard work which this commitment requires."

a) Make The Time: This process is probably the single most important decision/action your 
company will ever undertake. If your commitment is total, the results in terms of satisfaction, profit and effectiveness may surprise you. Ensure you dedicate the time required to focus on this task. 

b) Share The Vision: Establish or revisit the company mission statement, as well as your 
personal mission statement. Your personal philosophy to conducting business is just as important, the 'do as I say not as I do' syndrome is one to avoid. The individual vision must be congruent with the vision for the organisation. Share those visions with everyone in the company.

c) Involve Everyone: Opening the minds of the organisation is critical. Honest openness, and the sharing of the commitment to success by everyone involved, is essential. Hold a company meeting and discuss openly the challenges and opportunities that exist for your organisation. This type of dialogue and participation will encourage a 'team' feeling and should serve to unite the organisation and give them a common objective. This will also help ensue that a consistent company theme is portrayed to the market place.


"It is critical that we stay active, informed and involved in all aspects of our industry." 

"It's critical that we chart a business course and deliberately steer the organisation, along that course, rather than let the winds of change blow us around while we struggle to stay afloat."

"It's critical that we realise WHY we are successful or WHY we are struggling, and that we take action to ensure continued success or improvement."