The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
Think hard about this one!!
....... New Product: Not a lot invested in developing market
share.
....... You've seen potential, ploughed in $$
and it's not really happening.
Perhaps you don't have the required competitive advantage.
There are only two, and both of the following require further
investment.
- Cost Leadership (lower relative total costs)
- Differentiation (unique benefits that attract a price
premium)
NOTE: The curve can move up/down and left/right. Play with your own
scenarios.
Sources Of Competitive Advantage: Capabilities that are valuable, rare and hard to
imitate.
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Sustainable Competitive Advantage: Cost Leadership & Differentiation
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SUPERIOR FINANCIAL PERFORMANCE
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