The WebSmartIdeas aims to promote and disseminate good creative ideas to improve society.

Used to be, the dream was starting the next McDonald's, or maybe inventing a new widget that everybody would need--putting you on the fast track to wealth so immense it could scarcely be counted. Today, of course, the dream is to come up with the new Amazon or Yahoo!--but just possibly that's the wrong dream. 

Isn't this guide all about launching the Next Big Thing? Nope. It's about building businesses on the Internet. Nowadays, a very good argument can be made that there's a smarter way to go than scouting around for the idea that will spawn a new Amazon.