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The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
- Direct Close: Ask for the order.
"Can I have your authority to proceed?"
"When would you like delivery?"
"Can we get the paperwork sorted out?"
- Assumptive Close: Order form close.
"Can I confirm your address details?"
"Would you please sign this licence application?"
- Either/Or Close: Will you go ahead or, will you go ahead?
"Would you like red or green?"
"Would you like the standard or enhanced package?"
- Half Nelson Close: Used after the prospect requests something.
"Will you go ahead if we can provide that?"
- This will either expose a real objection or lead to a direct close.
- Duke Of Wellington Close: Re-capping on all the benefits.
"So that you have all the facts in front of you …"
Why
"YES" …
with the rep's help |
Why
"NO" …
with no help at all |
1.
2.
3.
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5.
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3.
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- Cautionary Tale Close: What happens if you don't proceed …
"Can you afford to jeopardize your vital communications for a few dollars a week?"
"With the cost of labour these days, can you afford not to have time
control?"
- The Lost Sale Close: Ask the prospect why you failed, ask for help.
"Would you mind telling me where I went wrong?"
"Would you mind helping me?"
- Instead of saying "No" to your previous close attempts, the prospect will now say
"No because …"
Now you really know why you lost the business and there may even be a chance of redeeming the situation once the objections are sorted out. The dialogue is still
alive.
- Process Of Elimination Close: The close for the prospect who won't give reasons for "No".
"I feel there is something that you are not satisfied with. Is it …?"
- Start with things you know the prospect is happy with; get the "Yes's" rolling.
This close may lead to the Duke Of Wellington Close, or the
Lost Sale Close.
- "I'll Think It Over" Close:
"Thank-you, that pleases me because you wouldn't be thinking it over unless you were really interested. So that you have all the facts while you're considering …"
This close may lead to the Duke Of Wellington Close, or the
Process Of Elimination Close.
- The Final Objection Close: The aim is to obtain the prospect's agreement that there is only
ONE
Reason for not buying and that you have correctly identified it. Listen to the objection right through to the end and make sure you fully understand it.
"Is that all that is causing you concern?"
"Is that of particular importance to you?"
If you can overcome the objection, go to the Half Nelson Close.
If you can't overcome the objection, go to the Duke Of Wellington Close.
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Most Important!
As soon as you've asked a closing question ...
SHUT UP!
Don't Speak … Don't Fidget … Keep Quiet & Calm …
(There's no pressure like silence)
If you don't speak first, your prospect has to, either agreeing to go ahead or stating why not. |
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