The WebSmartIdeas aims to promote and disseminate good creative ideas to improve society.

• Call back when you promised.
• Explain what caused the problem in plain English. Jargon makes your customer nervous.
• Let people know who to call and what numbers to dial.
• When you have sorted out the customer's problem, get back to them fast and let them know.
• Give customers full access to management. Don't fob them off at lower levels.
• Tell customers honestly, how long it will take to fix a problem.
• Offer useful alternatives if the problem can't be solved.
• Treat customers like people. 'Consumers' are statistics; 'customers' are quite different.
• Tell customers how to avoid problems in the future.
• Give customers progress reports if a problem can't be solved quickly.

As you can see, there is an obvious theme in the above …

COMMUNICATE WITH YOUR CUSTOMERS