The WebSmartIdeas aims to promote and disseminate good creative ideas to improve society.

It's extraordinary that there are only 9 ways listed. One could probably think of many more:

• Charge less than the original quote:
  Everyone likes to pay less than expected.
• Finish the job faster than your estimate:
  You'll become a legend in your own lunchbox.
• Make your customers feel special:
  We all think we're special. Keep a file (birthday?). Send a card.
• Give an unexpected free service or gift:
  Everyone likes something for nothing. And surprises are even better.
• Call on your customer every month:
  Ask them about your products performance. How is it helping them? Listen.
• Guarantee satisfaction:
  Back up your guarantee. If there is a problem, fix it quickly.
• Educate your customer:
  Help your customer make the most and best use of your product.
• Keep your customer informed: (note item 91)
  Tell them about future changes, upgrades and potential problems.
• Be someone your customer wants to deal with:
  Make your contact with your customers an enjoyable experience for them.