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Generally, if your customers are content with the product/service you supply, they don't want to change. To switch suppliers is a disruption, there are costs involved and the building of relationships over again is time consuming and sometimes a little stressful. Your customers are in a 'comfort zone'; their level of satisfaction with your organisation is such that they purchase from you without much questioning.

Don't get complacent!

Your competitors are talking with your customers, "What will it take from my organisation, for us to win your business?" Eventually they find a way, they find the right 'purchasing button' to push. Price might raise interest, but there normally needs to be a significant difference for price to be the prime, driving factor. They need to look into your methods of service and discover any issues you have … and guarantee to do it better. After all, it's only a matter of time until a small issue, repeated enough times, becomes a …

REAL PROBLEM!

Approximately:
10% Switch for Pricing Reasons
45% Switch for Reasons of Poor Performance

Don't worry! Too much about raising your prices slightly, the effect won't hurt a lot.
Do worry! A lot about your level of customer satisfaction performance, this; 

WILL LOSE YOU BUSINESS!