The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
"Professor Malcolm MacDonald", Head Of The Marketing Dept, Cranfield School of Business, UK.
"Marketing is a communication with
specific groups of customers whose needs you understand
in depth and for whom you develop an offer with a differential advantage over the offer of your
competitors."
Although many may disagree … it isn't …
- Selling
- Advertising
- Product Development
- Customer Service
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