The WebSmartIdeas aims to promote and disseminate good creative ideas to improve society.

• 'Campaign' refers to multiple letters. Consistency is the key. Some of your finest results will take a long time and after many letters. Any ambiguity or contradiction will simply cause confusion and scepticism among potential customers.
• A simple and systematic campaign. Use your database in combination with either E-mail or a mass facsimile software package and let your P.C. do all the work, while you take a rest. Your leads may await you … in the morning. 
• As with anything and everything you do in business, especially sales, success will depend on your follow-through (not just follow-up). I would suggest within 48 hours, even if it is contact to advise that you will do what they ask within 'your time frame'. People like to know they have been heard and attended to in some way. Keep them informed.