The WebSmartIdeas aims to promote and disseminate good creative ideas to improve society.

• Write a personal letter from the Manager of the business to key customers letting them know how much the business they do with your organisation is appreciated.
• Survey your customers to discover what they like and dislike. 
• Survey your competitor's customers to find out what attracted them to your opposition.
• Train your staff to respond to customer complaints promptly.
• Follow up on accounts that have been lost and make sure the whole company knows of where things are going wrong.