The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
Top Search Ranking - Most internet users will find web pages through other web sites and through search engine searches.
As you attempt to obtain a top listing in the major search engines and directories having a large number of incoming links similar to yours will help in your top ranking. Some engines will rank you higher based on the number of incoming links that your site has, this provides you with a few benefits.
First, with the links on other sites you will build more traffic to your own web site. Secondly, your ranking in the search engines will increase with the more links you have out their. Finally, the more people that are exposed to your links the more popular you become
Here are some other reasons why you should start linking with others.
Good links provide a valuable resource for visitors. This reason alone will get your visitors to return often.
Depending on the quality of links you have on your site will tell your visitors that you are respected and well known in your industry.
You may say to yourself, why would I want people to leave my site through another link? Good question and here’s the answer with another question. Did your visitor come to buy? More than likely not, but they did come for information and if it solves their problem you have a good chance they will come back or bookmark your site.
People don’t say, hey, I’m going to buy that book I always wanted off the internet.
The first thing the person that wants a book will do is search for information first. This is the buying process that consumers start with. Now if your site has the information that they’re looking for then your chances are that much better in getting them to revisit your site.
Another reason why people don’t link to others is that it is to time consuming to track whether the other link partner still has your link on their site.
What type of links can be used?
- Banners
- E books
- Text
- Email addresses
- Autoresponders
You could exchange any link above with any partner you choose but remember who you choose will decide whether the visitor is targeted or not.
Pick your linking partners carefully.
Who are you going to target for link partners? Think in terms of what would be of value to your visitors. Where do you go for information and resources? Who offers good information in your industry?
Who offers a product that compliments yours? Who are your competitors?
Help others even your competition. Develop relationships with them through a linking strategy this will help them and you. Who knows if you pick the right partner your products may compliment each other and then you’ll both
succeed.
Top Search Ranking - Our advice would be to start looking for link partners the same way you look for customers. Be specific in what you’re looking for, and what you have to offer. What industry leader or expert could you partner with to help you, them and your
customer?
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