The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
This simple formula will increase the sales on your site. Use the following secret of success for your sales copy. This formula was originally used in offline marketing and has been successful in online marketing. All successful sales messages have this in the copy you
read.
What is AIDA?
*AIDA* is a formula used to write effective copy. Use it and it will payoff. Here's what it stands
for:
- Attention: Get the readers attention in your headline. Try by solving a problem that your prospect has or by relating with a
problem.
- Interest: Create interest with benefits and remind them of the problem that exists and state the
resolution
- Desire: Make your prospect desire this product or service by telling them how it worked for you or someone else. (This is done by using legitimate
testimonials)
- Action: Tell your prospect what to do. Make sure you use a great closer and have a call to action that makes them
click.
Do your best in the whole sales process to get an email address from the visitor so that you may send a follow-up message at any time.
Let your copy on your web site do the selling for you. Remember the most important part is the call to action.
The call to action makes the prospect decide immediately whether to buy or not and it must be carefully crafted.
A good way to do this is to offer a bonus and to let them know you have a guarantee. This usually works best if you use a limited time offer such as; If you order before Friday midnight we will ad the following bonus for free.
Here is a list of powerful words that you can use for your copy. This collection was obtained over the course of 1 yr. Most of these words came from ads all over the net. Always look at other ads and collect some new ideas and
words.
absolutely
approval
all
amazing
approved
attractive
attain
attention
bargain
better
best
big
colorful
colossal
complete
confidential
crammed
delivered
direct
discount
easily
endorsed
enormous
excellent
exciting
excelerate
exclusive
expert
famous
fascinating
fortune
full
genuine
gift
gigantic
greatest
growth
guaranteed
helpful
highest
huge
immediately
improved
informative
instructive
interesting
largest
latest
lifetime
limited
lowest
magic
miracle
noted
odd
outstanding
personalized
popular..
powerful
practical
professional
profitable
proficient..
proven
quality
quickly
rare
reduced
refundable..
remarkable
reliable
revealing
revolutionary
scarce..
secrets
secured
security
selected
sensational
simplified..
sizable
special
startling
strong
sturdy
successful
superior
surprise
tactics
terrific
tested
tremendous
unconditional
unique
unlimited
unparalleled..
unsurpassed
unusual useful
valuable
wealth
wonderful. |
Here is a list of key phrases that will get your prospects to take
action.
act now
amazing results today
ask for details
only for the next 5 days
limited time offer
offers only good until
be the first to qualify
information included
complete details free
contact us now
details free
details included
email us today
everything supplied
exciting details free
free ebook explains
free upon request
get started today
get your copy now
get started right now free
it's free
satisfaction guaranteed
no obligation
call now
offer limited
offer ends
order now
don't delay
click for details
send for free details
send today |
Now you have a library of key words and phrases that you can use to develop your own ads. This may take time but keep your ads that work and make more as your ads lose the click thru. Always track your advertising don't waste your time and money guessing.
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