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The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
Having an Ezine or newsletter for your Web Site is one of the most important marketing tools on the Internet today. Let's assume that you don't have an ezine. This next mini plan (Newsletter Design) will get you prepared and show you how.
Publishing your own ezine can help your business succeed online.
Ezines allow you to share important information with subscribers quickly and easily, while informing customers about your services and products. These six simple steps can help you get started publishing your own ezine:
1) Do some research on the market you will be entering?
Start by subscribing to ezines that have similar topics or that are in the same market as your own.
2) Cover topics that will interest your market. Spend time researching some new information. Once or twice a year, ask your subscribers what they would like in your newsletter. When they ask for specific information give it to them they'll be happy you did and stick around a lot longer.
3) Make a template to use for your ezine. You can do this yourself with Microsoft Notepad, which you'll find on your computer, if you have Window 3.1 or higher. You can also get a template from the link provided at the end of this topic.
4) Select your font size. I recommend 12 Courier New, for ease in reading. Courier new is set so that all characters are equal in size for easy formatting of your newsletter.
5) Remember, when typing, keep the number of characters on your page at 65 in length. This eliminates broken lines and keeps the newsletter looking clean and professional with most email programs.
6) TIP - type the 65 characters right across the page when you set up your ezine template.
Type 65 characters across your ezine template page.(Using
Notepad)
12345678901234567890 ... ... 56789012345
10 20 30 40
50 60
Now as you begin to type your text, keep the numbered line below the sentence you're typing. This will allow you to see that the line does not go past 65 characters. When you get to the end of each line hit your enter key and the numbered line drops so you can continually type without having to move the numbered line.
It also makes your newsletter look professional and easy to read.
When I first started to figure out ezine templates, I wasted time copying and pasting the line.
One last thing to remember before you send your newsletter. Be sure to delete the numbered line from your newsletter and send it to yourself so you can proofread it. Make sure that the text is not garbled. Then make any adjustments before you send it out to your
subscribers.
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