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The purpose of an interior page in search engine placement, is to be more relevant to a specific keyword/phrase. Follow the same basic guidelines except use no more than two keyword/phrases in your "meta keyword tag". 

Put your 2 keyword/phrases in all lower case and then again in upper and lower case. Make sure your keyword/phrase is at the beginning of your title and descriptions. Put the description in comment tags once. Keep your text short at 2 - 4 paragraphs. 

Use one image (logo) with keywords/phrases in the alt image tag. Make sure your keyword density is between 7% - 15%. Make sure all these pages are linked to each other but especially the main pages. Create as many pages like this as you feel you need for every one or two keyword/phrase you would like to get in the top 20 with.

 

 
 
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