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Its best if the title of this page corresponds with the domain name. I strongly urge you to get your own domain name. Many of the major search engines have recently shifted their focus from looking for relevant pages to looking for relevant sites. It is impossible to build a relevant site on a free web host.

Having your own domain name and a relevant site will get you a boost.

This page is the most important. This one is the page you need to spend the most time on. I recommend about 200-500 words of text with at least a couple of graphics including your logo. Remember to stay focused and make sure that 200-500 words of text are actually ABOUT the targeted keywords.

OK, we're ready to start doing the code. I'm terrible at html, so if anything here is "over your head" then you better stop and learn basic html or hire someone to do it for you and just have them follow these guidelines.

TITLE: Title your page with as many keywords as possible, with the most important being first. One thing to remember, the title is the first thing people will see, so don't trade off an effective, professional sounding title just so you can squeeze in more keywords.

DESCRIPTION: Put a short 25 word description of your page in meta tags. Make sure your most important keywords are in your description but remember it's like the title, it's more important for the description to sound right and "sell" than to just have it stuffed with keywords.

It won't do any good to achieve a number 1 search engine placement, if no one clicks on your link because your title and description sound unprofessional or just plain stupid.

KEYWORDS: List your keywords/phrases in meta tags separated by commas or spaces. Do not repeat the same word more than 3 times. Let's say I'm going to do a page about beer making and my keywords/phrases are:
beer-beer making-beer bottles-beer cans-beer distributorship and home made beer.

Your meta tags keywords should look something like this:
Beer, cans, bottles, home-made, distributorships, beer making

ALT IMAGE TAGS: The whole idea of alt tags is so that people browsing with the graphics turned off can see what the blank box is about. Insert your keywords (don't spam there is no need to repeat them over and over) inside your alt image tags on all your graphics.

TEXT: Make sure all your text looks good. Check your spelling and punctuation. Keep your keyword density at about 7% - 15%. 

Remember, for search engine placement, that Excite and Yahoo don't read meta tags so they will select something (very randomly) from somewhere in your text to display as a description so you want to feel fairly confident that whatever they select won't embarrass you.

LINKS: You are going to be writing at least 3 other pages. It is very important that your main page links to all these pages and that all your other pages link back to the main page and all of the other pages. It really doesn't matter much where they are, most people just put them all at the bottom, but personally, I like them sprinkled through out the text when the text is making a reference to one of the keywords/phrases.

 

 
 
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