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The WebSmartIdeas aims to promote and disseminate good creative ideas to improve
society.
Top 20-search engine placement on the major engines can certainly make a huge difference to your web site and your on-line marketing efforts. It takes a lot of focus and work but it IS worth
it.
The major search engines are constantly changing the way they
work, and the only "real" answer to consistently placing in the top 20 is caring enough about it to
test, study, submit, monitor and then do it all over again until you finally have it figured
out. Of course, then they'll change again and you get to start all
over.
The procedures I'm going to out line here are effective. There are a lot of variables, but in general, we have a great deal of success following these basic guidelines. First let me give up a few tips in regards to the philosophy of top 20-search engine placement.
Content is KING - and fresh content is even more king. If you want people to come to your site and continue coming to your site, you have to give them some reason, that reason is content, and the fresher the content the better. Update often.
Be honest - If you set out to spam or "trick" the search engines, you will eventually lose. You're best bet by far is to simply design your page to actually be relevant to the keywords you want your page to come up under. Even if you're successful at getting your page at the top by spamming, your competitors will turn you in, the engines will penalize you or delete you, or ban your entire domain.
And your reputation and image as a responsible, reputable on-line marketer will be tarnished.
Try to pick only 3-10 key words/phrases that actually pertain to your web page. It never ceases to amaze me when I see web pages with 50 or 100 or even 200 keywords in their meta tags. Putting something like "sex" on your arts and crafts page will NOT get your page to come up under sex if someone types that in for a search. Also, a lot of people know enough about HTML to know how to look at your document source.
Now what kind of impression are you making on people when they see you've selected "sex" as a keyword for your crafts page?
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